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8 Resources for Mobile Marketing and Design
Mobile is the now the main way Americans access the internet, and our needs and expectations are often different when using a smartphone or tablet than when we’re at a desktop computer. Then, when you...
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Digital Communications Highlights: November 2014
According to a popular seasonal song, right about now Santa is making his list and checking it twice. Apparently plenty of others are following the jolly man’s lead, by making their own lists, for...
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Why You Absolutely Must Have a Mobile-Friendly Website
If you’ve been holding off on optimizing your website for mobile because you weren’t sure if you really needed to do so, how’s this for an incentive: Starting April 21, Google is giving more weight to...
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Why Focus Groups Don’t Work For Usability Testing
When you seek out information or buy things on the web how often do you do so with a crowd of strangers helping you out? My guess is, never. That’s the simplest way to explain why you don’t want to use...
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Digital Communications Highlights: May 2015
The Emotions and Behaviors of Real Apple Watch Users: What happens when you give someone an Apple Watch for a week and ask for feedback? As the global branding agency MBLM discovered, you learn a lot...
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Digital Communications Highlights: July 2015
Colorful image from the immersive Cyber Beer website How to Use the Psychology of Choice to Increase Online Sales: The web makes it easy to present your customers with a wide array of products to...
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Digital Communications Highlights: August 2015
Why Do People Share What They Do? Here’s What Neuroscience, Psychology, and Relationships Tell Us About Highly Shareable Content: Why do videos of kids gone wild go viral on YouTube? Why do so many...
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Digital Communications Highlights: October 2015
YouTube Strategy: How to Plan Your YouTube Marketing Success: Do you want to make more money through YouTube? Get tips from an expert via this podcast, where Social Media Examiner interviews Owen...
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Digital Communications Highlights: December 2015
Before we call it a wrap for 2015, let’s take time for the annual rite of crystal-balling on what’s in store for the coming year. As can be expected, there’s no shortage of predictions. I’ve read...
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Digital Communications Highlights: February 2016
Snapchat, Millennials, and the Micro Revolution: Snapchat in on a tear with brands that want to reach Millennials, a demographic that likes its digital moments ultra-short and spontaneous. Grovo...
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